There has been overwhelming support for Cross River Tram. Transport for Londons 2002 consultation into attitudes towards the tram showed 92 per cent of respondents were in favour.

In addition to extensive public support, Cross River Tram has a highly influential Friends of Group, chaired by Sir David Bell, chairman of Pearson and the Financial Times Group. The Friends of the Cross River Tram is a supporters group of major businesses along its route in central London. Friends already include:

• Pearson
• Eurostar Group
• Mitsubishi
• Wavex
• Manpower
• University of the Arts London
• Cube City Properties
• Farebrother
• London Transport Museum
• The Society of London Theatre
• University College London
• Davis Langdon LLP
• Guys and St Thomas NHS Trust
• Imperial War Museum
• Kings College London
• National Theatre
• Lend Lease
• South Bank Centre
• South Bank University
• Tate
• Theatre Museum
• First Base
• Oakmayne
• The Chancery Lane Association

If you are a major employer based along the Cross River Tram route and are interested in joining the Friends of the Tram group, please write to crossriver@lambeth.gov.uk